Google Ads Management
Capture demand the moment it appears.
Google Ads management for Search, Shopping, Performance Max and YouTube. Structured for intent, tracked to real conversions and optimised weekly for cost per lead and return on ad spend.
The problem
Spend is up. Leads are the same. Nobody can explain why.
Google Ads accounts drift: broad match with no negatives, conversions counting page views, Performance Max spending on brand searches you would have won anyway, landing pages that were never built to convert. The platform is happy to keep charging.
Fixing it requires structure, clean conversion data and someone watching the account every week — not a set-and-forget setup.
Our approach
Intent-led campaigns with conversion data the platform can learn from.
We rebuild around intent — brand, high-intent, category, competitor — with tight keyword and negative control, correct conversion tracking (calls, forms, WhatsApp, purchases) and landing pages designed for the query. Then we optimise weekly, and tell you plainly what is working.
What we do
Google Ads, end to end.
Search, Shopping, Performance Max and YouTube campaigns optimised for cost per lead.
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01
Search campaigns
Keyword and intent structure, ad copy testing, extensions and negative keyword discipline.
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02
Shopping & Performance Max
Merchant Center feed quality, product segmentation and PMax used where it helps, not where it hides.
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03
YouTube & Display
Remarketing and awareness campaigns with real creative, used deliberately for considered purchases.
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04
Conversion tracking
Google Tag, enhanced conversions, call and WhatsApp tracking, offline conversion imports where possible.
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05
Landing pages
Query-matched, fast, conversion-focused pages built by our development team.
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06
Optimisation & reporting
Weekly bid, budget, query and creative optimisation. Monthly reports on cost per lead, ROAS and lead quality.
Seen in practice
What Google Ads looks like when it ships.
Screens, sets and results from real engagements — slots for your own media.
How it works
A clear method, not a black box.
You will always know what we are doing, why, and what it produced.
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Audit
Account structure, wasted spend and tracking gaps quantified.
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Rebuild
Conversion tracking fixed; campaigns restructured around intent.
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Launch
New campaigns and landing pages live with tight controls.
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Optimise
Weekly query mining, bid and budget management, ad testing.
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Scale
Expand what works into new products, services and markets.
What you get
Deliverables
- Account audit & wasted-spend report
- Conversion tracking setup
- Campaign structure & ad copy
- Landing pages
- Weekly optimisation log
- Monthly performance report
Who it is for
A good fit if you are…
- Local and service businesses that need leads this month
- E-commerce stores using Shopping and PMax
- Hotels competing for direct bookings against OTAs
- Education businesses running admissions campaigns
- B2B companies with high-value enquiries
The AI advantage
Google’s automation is powerful. It needs good inputs and supervision.
We use AI to generate and test ad variations, analyse search terms at scale and spot anomalies early. We use Google’s own automation where it performs and constrain it where it does not. Judgement calls stay with the strategist.
Why Vyapar Growth
Strong capabilities, faster execution, no agency overhead.
Efficient value
Strong capabilities without the overhead of a large agency. You pay for execution, not for layers of account management.
Faster execution
AI-assisted production and lean process mean weeks become days. Ideas ship while they still matter.
AI, integrated
AI runs inside our SEO, content, creative and automation workflows — not bolted on as a buzzword.
Performance focused
Every channel is measured against leads, orders and revenue. Vanity metrics do not get a seat at the table.
Results
Proof, when we can show it.
We publish Google Ads case studies only with client permission and verified numbers. Ask us on the call — we will walk you through relevant work and what it produced.
Talk about your businessFAQs
Questions about Google Ads
Straight answers. If yours is not here, ask on the consultation call.
How quickly can Google Ads produce leads?
Campaigns can generate enquiries within days of launch. The first four to six weeks are about learning and optimisation; efficiency improves from there.
What budget do we need?
Enough to gather meaningful data in your market — we will give you a realistic figure on the call based on search volumes and competition, not a generic minimum.
Do you charge a percentage of ad spend?
We discuss fees on the consultation call. We do not publish pricing because the right scope differs by business.
Can you fix our existing account rather than start again?
Often yes. The audit tells us whether restructuring or rebuilding is the better path, and we keep your account history either way.
Will we own the account?
Yes. Campaigns run in your Google Ads account with our access, so nothing is held hostage.
Find out how much of your ad spend is wasted.
Book a free consultation and we will review your account or plan a first campaign together.