Social Media Marketing (Paid)
Paid social that pays for itself.
Meta, Instagram, LinkedIn and YouTube advertising with full-funnel structure, creative testing and conversion tracking done properly — so budget turns into enquiries and orders, not impressions.
The problem
Boosted posts and “traffic” campaigns burn money quietly.
Paid social fails for predictable reasons: the wrong objective, weak creative tested once, audiences too broad or too narrow, and tracking that cannot tell a real lead from a bot. The result is spend that produces likes and little else.
Platforms have also moved to AI-driven delivery. Winning now means feeding the algorithm strong creative and clean conversion data — and knowing when not to fight it.
Our approach
Campaigns engineered from the conversion backwards.
We fix tracking first, then structure campaigns around real business events — leads, purchases, bookings. Creative is produced in volume and tested systematically. Landing pages and follow-up automation are part of the plan, because a lead that is not called is a wasted click.
What we do
Social Media Marketing, end to end.
Paid campaigns on Meta, Instagram, LinkedIn and YouTube built for leads and sales.
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01
Full-funnel strategy
Awareness, consideration and conversion campaigns with clear roles and budgets.
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02
Creative production & testing
Static, carousel, video and UGC-style creative — produced fast with AI assistance, tested continuously.
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03
Audience & targeting
Custom audiences, lookalikes, retargeting and platform-AI targeting used deliberately.
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04
Conversion tracking
Pixel, Conversions API and lead-quality feedback so the platform optimises for the right thing.
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05
Landing pages & lead capture
Conversion-focused pages or native lead forms, connected to your CRM or WhatsApp.
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06
Optimisation & reporting
Weekly optimisation on cost per lead / ROAS, monthly reporting in plain language.
Seen in practice
What Social Media Marketing looks like when it ships.
Screens, sets and results from real engagements — slots for your own media.
How it works
A clear method, not a black box.
You will always know what we are doing, why, and what it produced.
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01
Track
Conversion tracking and lead-quality feedback set up correctly.
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02
Structure
Campaign architecture built around your funnel and budget.
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03
Create
First creative batch produced and launched.
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04
Test
Creative, audience and offer tests run on a schedule.
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05
Scale
Budget shifted to what converts; new markets and formats added.
What you get
Deliverables
- Tracking implementation
- Campaign strategy & structure
- Ad creative (static, video, carousel)
- Landing page or lead form
- Weekly optimisation
- Monthly performance report
Who it is for
A good fit if you are…
- E-commerce brands scaling sales
- Coaches and course creators filling cohorts
- Local businesses generating bookings and walk-ins
- Hotels driving direct bookings
- Education businesses generating admissions enquiries
The AI advantage
Creative volume is the new targeting. AI gives us volume.
Platforms reward fresh creative. We use AI to generate variations, product visuals and video concepts quickly, then let performance data decide. Strategy still sets the offer, the message and the guardrails.
Why Vyapar Growth
Strong capabilities, faster execution, no agency overhead.
Efficient value
Strong capabilities without the overhead of a large agency. You pay for execution, not for layers of account management.
Faster execution
AI-assisted production and lean process mean weeks become days. Ideas ship while they still matter.
AI, integrated
AI runs inside our SEO, content, creative and automation workflows — not bolted on as a buzzword.
Performance focused
Every channel is measured against leads, orders and revenue. Vanity metrics do not get a seat at the table.
Results
Proof, when we can show it.
We publish Social Media Marketing case studies only with client permission and verified numbers. Ask us on the call — we will walk you through relevant work and what it produced.
Talk about your businessFAQs
Questions about Social Media Marketing
Straight answers. If yours is not here, ask on the consultation call.
What is the minimum ad budget?
It depends on your market and goal. We will recommend a realistic starting budget on the consultation call rather than a one-size figure.
How is this different from Social Media Management?
Management is the organic presence; Marketing is paid advertising. They work best together, but each stands alone.
Do you handle lead follow-up?
We can — through our AI Automation service, leads can be routed to WhatsApp, your CRM or your team instantly with automated first responses.
Which platform is best for us?
Meta/Instagram for most consumer and local businesses, LinkedIn for B2B and high-ticket consulting, YouTube for education and considered purchases. We will recommend based on your audience.
Who owns the ad account?
You do. We work inside your account so data and history stay with you.
Related services
What this connects to
- 01 Social Media Management Engage A consistent, creative presence that builds familiarity before the first enquiry.
- 02 Google Ads Attract Search, Shopping, Performance Max and YouTube campaigns optimised for cost per lead.
- 03 Website Development Convert Fast, conversion-focused websites designed to turn attention into enquiries.
- 04 AI Automation Automate Lead follow-up, reporting and marketing workflows that run themselves.
- 05 E-commerce SEO Attract Product and category visibility that turns search into orders.
Let’s talk about what a lead should cost you.
Book a free consultation. We will review your funnel and give you an honest view of paid social for your business.
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